{"id":6843,"date":"2018-05-07T10:00:22","date_gmt":"2018-05-07T14:00:22","guid":{"rendered":"https:\/\/demand-planning.com\/?p=6843"},"modified":"2018-05-07T10:23:33","modified_gmt":"2018-05-07T14:23:33","slug":"the-huge-benefit-of-dollarizing-your-forecast-accuracy","status":"publish","type":"post","link":"https:\/\/demand-planning.com\/2018\/05\/07\/the-huge-benefit-of-dollarizing-your-forecast-accuracy\/","title":{"rendered":"The Huge Benefit Of Dollarizing Your Forecast Accuracy"},"content":{"rendered":"<span class=\"cb-itemprop\" itemprop=\"reviewBody\"><p><strong>Imagine you\u2019re in the middle of the monthly <a href=\"https:\/\/ibf.org\/knowledge\/glossary\/sales-and-operations-planning-sop-240\">S&amp;OP<\/a> meeting, and you\u2019ve come to the point on the agenda that says: \u201creview forecast accuracy <a href=\"https:\/\/ibf.org\/knowledge\/glossary\/key-performance-indicators-kpis-155\">KPIs<\/a>\u201d. You can already feel the Salespeople zoning out because they don\u2019t have a clue what you\u2019re about to talk about. And when we talk at length about <a href=\"https:\/\/ibf.org\/knowledge\/glossary\/mape-mean-absolute-percentage-error-174\">MAPE<\/a> and the like, can you blame them?<\/strong><\/p>\n<p>Salespeople are not familiar with forecast accuracy measures. They have no reason to be because it is not clear how these\u00a0<a href=\"https:\/\/ibf.org\/knowledge\/glossary\/key-performance-indicators-kpis-155\">KPIs<\/a> add value. They don\u2019t help sell a product and they don\u2019t make money in any obvious way. For me this is quite understandable and touches upon an important concept \u2013 that there has to be demonstrable monetary value in every step of the <a href=\"https:\/\/ibf.org\/knowledge\/glossary\/sales-and-operations-planning-sop-240\">S&amp;OP<\/a> process. If our <a href=\"https:\/\/ibf.org\/knowledge\/glossary\/key-performance-indicators-kpis-155\">KPIs<\/a>\u00a0don&#8217;t reveal to other functions how S&amp;OP makes the company money, then we\u2019re not doing or jobs properly.<\/p>\n<blockquote><p>One way to get Commercial\u2019s buy in into S&amp;OP process is to show forecast accuracy as a cause-effect relationship<\/p><\/blockquote>\n<h2>Show Forecast Accuracy As A Cause\/Effect Relationship<\/h2>\n<p>One way to get Commercial\u2019s buy in into <a href=\"https:\/\/ibf.org\/knowledge\/glossary\/sales-and-operations-planning-sop-240\">S&amp;OP<\/a> process is to show <a href=\"https:\/\/ibf.org\/knowledge\/glossary\/forecast-accuracy-2-128\">forecast accuracy<\/a> as a cause-effect relationship, showing predicted sales and actual sales, and the reasons for those particular numbers. What\u2019s more, we need to demonstrate tangible <a href=\"https:\/\/ibf.org\/knowledge\/glossary\/key-performance-indicators-kpis-155\">KPIs<\/a> like inventory, <a href=\"https:\/\/demand-planning.com\/2018\/04\/11\/when-customers-dont-follow-their-own-otif-rules\/\">OTIF<\/a> (On Time In Full) and SLOB (Slow moving and obsolete). These are far more real and relevant to the Salesperson than <a href=\"https:\/\/ibf.org\/knowledge\/glossary\/mape-mean-absolute-percentage-error-174\">MAPE<\/a>. You can easy explain how decreasing SLOB has a positive effect on bottom line, but are you going to convince Sales of the value of <a href=\"https:\/\/ibf.org\/knowledge\/glossary\/mape-mean-absolute-percentage-error-174\">MAPE<\/a>? Almost certainly not.<\/p>\n<blockquote><p>Often we lose track of this basic idea &#8211; that everything we do is designed to make money.<\/p><\/blockquote>\n<p>Measures like inventory level, OTIF, SLOB and write-offs have two main causes: forecast or supply. Tracking root causes behind performance of these measures is a standard activity and translating these into dollarized amounts will get peoples\u2019 attention. Inventory, SLOB &amp; write-off cost driven by <a href=\"https:\/\/ibf.org\/knowledge\/glossary\/forecast-error-129\">forecast error<\/a> is something everybody in monthly S&amp;OP meeting should pay attention to.<\/p>\n<p>In most companies you can trace the reasons for unfulfilled orders. Lost revenue due to <a href=\"https:\/\/ibf.org\/knowledge\/glossary\/forecast-error-129\">forecast error<\/a> is easy to identify \u2013 SLOB can easily be attributed to over-forecasting, for example. It\u2019s easy to communicate and gets quite lot of interest from other functions at the meeting. The agenda for the monthly <a href=\"https:\/\/ibf.org\/knowledge\/glossary\/sales-and-operations-planning-sop-240\">S&amp;OP<\/a> meeting should include presentation of <a href=\"https:\/\/ibf.org\/knowledge\/glossary\/key-performance-indicators-kpis-155\">KPIs<\/a>, not only <a href=\"https:\/\/ibf.org\/knowledge\/glossary\/forecast-accuracy-2-128\">forecast accuracy<\/a> but all financial <a href=\"https:\/\/ibf.org\/knowledge\/glossary\/key-performance-indicators-kpis-155\">KPIs<\/a> affected by the forecast. Make sure to discuss the root causes.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6857 size-full\" src=\"https:\/\/demand-planning.com\/wp-content\/uploads\/2018\/05\/dolalrize-forecast-accuracy-mondelez.jpg\" alt=\"dollarize forecast accuracy mondelez\" width=\"773\" height=\"594\" srcset=\"https:\/\/demand-planning.com\/wp-content\/uploads\/2018\/05\/dolalrize-forecast-accuracy-mondelez.jpg 773w, https:\/\/demand-planning.com\/wp-content\/uploads\/2018\/05\/dolalrize-forecast-accuracy-mondelez-300x231.jpg 300w, https:\/\/demand-planning.com\/wp-content\/uploads\/2018\/05\/dolalrize-forecast-accuracy-mondelez-768x590.jpg 768w, https:\/\/demand-planning.com\/wp-content\/uploads\/2018\/05\/dolalrize-forecast-accuracy-mondelez-600x461.jpg 600w\" sizes=\"(max-width: 773px) 100vw, 773px\" \/><\/p>\n<h2>Dollarize Your Forecast Accuracy<\/h2>\n<p>The main goal of <a href=\"https:\/\/ibf.org\/knowledge\/glossary\/sales-and-operations-planning-sop-240\">S&amp;OP<\/a> is to increase profitability by fulfilling the highest level of customer orders whilst optimizing inventory. It is impossible to present the results of a Demand Planner\u2019s work without referring to main these main principles. But often we lose track of this basic idea &#8211; that everything we do is designed to make money. In Forecasting and Demand Planning, there is not enough space dedicated to dollarizing <a href=\"https:\/\/ibf.org\/knowledge\/glossary\/forecast-accuracy-2-128\">forecast accuracy<\/a>. Dr. Jain, Editor of the <a href=\"https:\/\/ibf.org\/landings\/jbf-spring2018\/\">Journal of Business Forecasting<\/a>, said in one of his interviews that \u201can average company can save $3.52 mil. for every one-percent improvement in the under-forecasting error, and $1.43 mil. in improving the over-forecasting error.\u201d That speaks for itself and if you can put <a href=\"https:\/\/ibf.org\/knowledge\/glossary\/mape-mean-absolute-percentage-error-174\">MAPE<\/a> in these terms, that X increase in your <a href=\"https:\/\/ibf.org\/knowledge\/glossary\/forecast-accuracy-2-128\">forecast accuracy<\/a> has delivered Y dollar amount, then Sales will immediately be more engaged.<\/p>\n<p>Showing your <a href=\"https:\/\/ibf.org\/knowledge\/glossary\/forecast-accuracy-2-128\">forecast accuracy<\/a> in this way, including historical data to show improvement, is a way of communicating the value of the <a href=\"https:\/\/ibf.org\/knowledge\/glossary\/sales-and-operations-planning-sop-240\">S&amp;OP<\/a> process. This can help secure resources for the process like more staff. Not only that, making it clear to Sales that we as Demand Planners actually make money will make them more inclined to give us their time.<\/p>\n<blockquote><p>The key to success here is to show the impact of forecasts in dollarized amounts.<\/p><\/blockquote>\n<h2>Evaluating Your S&amp;OP With KPIs Is Very Important<\/h2>\n<p>A big topic of conversation in the Demand Planning community is how to make <a href=\"https:\/\/ibf.org\/knowledge\/glossary\/sales-and-operations-planning-sop-240\">S&amp;OP<\/a> work and research shows that a lot of he time, <a href=\"https:\/\/demand-planning.com\/2018\/04\/16\/sop-isnt-working\/\">it just doesn\u2019t work at all<\/a>. If <a href=\"https:\/\/ibf.org\/knowledge\/glossary\/sales-and-operations-planning-sop-240\">S&amp;OP<\/a> isn\u2019t working for your company, remember that a good process measures its outputs and evaluates itself. As <a href=\"https:\/\/ibf.org\/knowledge\/glossary\/sales-and-operations-planning-sop-240\">S&amp;OP<\/a> is the process that all function are plugged into, all functions should be interested in how it\u2019s performing. Forecast accuracy metrics are not always interesting for commercial functions because they are complicated or appear irrelevant. The mathematical calculation formulas might be off-putting for the less numerically inclined, but the good news is that the interpretation is quite easy and straightforward. The key to success here is to show the impact of forecasts in dollarized amounts.<\/p>\n<p>&nbsp;<\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"<p>Imagine you\u2019re in the middle of the monthly S&amp;OP meeting, and you\u2019ve come to the point on the agenda that says: \u201creview forecast accuracy KPIs\u201d. You can already feel the Salespeople zoning out because they don\u2019t have a clue what you\u2019re about to talk about. And when we talk at length about MAPE and the [&hellip;]<\/p>\n","protected":false},"author":5257,"featured_media":6855,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[386,388],"tags":[419,352,136],"class_list":{"0":"post-6843","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-analytics","8":"category-kpis-metrics","9":"tag-dollarize","10":"tag-kpis","11":"tag-mape"},"_links":{"self":[{"href":"https:\/\/demand-planning.com\/wp-json\/wp\/v2\/posts\/6843"}],"collection":[{"href":"https:\/\/demand-planning.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/demand-planning.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/demand-planning.com\/wp-json\/wp\/v2\/users\/5257"}],"replies":[{"embeddable":true,"href":"https:\/\/demand-planning.com\/wp-json\/wp\/v2\/comments?post=6843"}],"version-history":[{"count":0,"href":"https:\/\/demand-planning.com\/wp-json\/wp\/v2\/posts\/6843\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/demand-planning.com\/wp-json\/wp\/v2\/media\/6855"}],"wp:attachment":[{"href":"https:\/\/demand-planning.com\/wp-json\/wp\/v2\/media?parent=6843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/demand-planning.com\/wp-json\/wp\/v2\/categories?post=6843"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/demand-planning.com\/wp-json\/wp\/v2\/tags?post=6843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}